Last week the city on New York has introduced the new logo for the famous NYC yellow cabs. The idea of making the visuals uniform is great. The intention of course is no doubt positive. The result although, is not exactly what I expected. It's not so appealing; it doesn’t capture the “alma” of the NYC-cab. The circled T is a good clear sign; the AXI part is ok too; but the NYC font is … mmm so bulky, rough, without style.
Now, I am a designer, so my opinion although I can support it through some theory, is not the last word, not even Pentagram’s art directors:
NYTimes-NYCtaxis
The final word will be from the regular New Yorker. Because he/she will be the final will be the primary user. So have your say.
I do like the fare sign, pretty simple, straight and clear enough. The checkers are ok, it’s a good idea; they could have been stronger, it’s like not subtle not strong, not here not there.
Thursday, October 18, 2007
NYC taxis logo
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2 Comments:
Hey ricardo, your post puts me in mind of this: http://www.core77.com/blog/object_culture/worlds_capital_cursed_with_worlds_worst_logo_7961.asp
Personally, I think the new logo is hideous. The fact that they had so many fun and clean designs, and yet went with that chunky, lop-sided mess is just depressing.
Thanks for writing this.
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